Digital Marketing Executive

As the Digital Marketing Executive you will be part of our Brewing & Brands Commercial Growth and Trade Marketing team and will be pivotal in driving our B2B digital commerce implementation and strategy forward within Greene King.

Supporting and maintaining our current digital landscape inclusive of our online platform, digital new customer prospecting campaigns and digital marketing campaigns across our products and services. Through to supporting the delivering of a new digital customer service platform that transforms the customer experience in our market.

The individual to be an agile self-starter, able to communicate clearly with stakeholders and will have some experience across aspects of digital marketing and ecommerce.

This is a hybrid role with an expectation of 2 day max a week in the Bury office.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Digital Marketing Executive

• Supporting the management of the Ecommerce Platform inclusive of merchandising, digital adoption support, and developments.
• Creation of customer marketing campaigns across email, WhatsApp and the digital ecommerce platform.
• Working with agencies on the creation of digital marketing campaigns and optimisation for prospective customers across Meta, Google, LinkedIn and SEO.
• Managing the content posted across social media channels.
• Working with sales teams, agencies and suppliers across different types of projects to deliver growth.

What you’ll bring… 

• An effective communicator, both verbally and in writing, with the ability to analyse data, translate findings into meaningful insights, and develop actionable strategies.

• Highly self-motivated, can work independently while demonstrating strong problem-solving skills in dynamic situations. Is able to take time to understand customer needs and create targeted marketing materials that align with their expectations, maintaining a customer-centric approach and a passion for delivering exceptional experiences.

• Organised and detail oriented, they excel in planning, time management, and process optimisation, successfully managing multiple priorities at once.