CRM Manager - 12 months FTC (50/50 hybrid)

As the CRM Campaign Manager you will drive the delivery of best-in-class customer engagement programs (email, push, mobile and more) to retain existing customers, increase brand loyalty and grow customer lifetime value. 
 
Managing our day-to-day brand email program, where no two campaigns are the same, you can expect a fast-paced, creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy, you will bring new communication channels into the mix.  

Key Accountabilities 

• Own the CRM communication plan, working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions, email/app engagement and retention 

• Manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple Greene King brands and formats 

• Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR 

• Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, QA proofing, managing sign-off and presentation of results 

• Manage and develop a team of 2 (internal) and 3rd party campaign agencies (external) 

• Define and establish CRM campaign KPIs and create strategies and plans to achieve these 

• Apply the appropriate tactics to grow the number of new and active CRM users 

• To develop segmented marketing campaigns that add relevancy and personalise all guest communications 

• To oversee CRM projects and programmes, including closed group employee, friends and family & shareholder discount schemes 

• To collaborate with all digital trading and UX SMEs to support the ongoing development of all digital channels (including websites, email, SMS, social media, apps) 

• To manage the CRM campaign budget and ensure this is spent in the best areas that maximise return for the business 

• To create brilliant relationships with all business divisions and support teams

Join us at Greene King, the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British – the pub experience.

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Technical / Professional Expertise Required 

• CRM campaign expert – in particular email marketing 

• Confident facilitator and stakeholder manager 

• Prior experience in delivering high volume of CRM campaigns 

• Experience working in multi-brand businesses 

• Experience with managing external/3rd party suppliers 

• Strong campaign operations and scheduling experience

• Experience with customer engagement and marketing automation platforms such as Braze