CRM Growth Executive

As CRM Growth Executive, you will…

• Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message
• Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices
• Plan and run A/B testing and optimisation programmes to continuously improve campaign performance
• Ensure all campaigns are compliant with GDPR and PECR requirements
• Analyse customer behaviour to identify key lifecycle moments and trigger communications
• Use creativity and commercial insight to plan campaigns that drive database growth and engagement
• Work with external agencies to execute CRM campaigns to a high standard
• Support CRM KPI setting and develop plans to achieve YOY growth targets
• Grow and activate CRM and loyalty audiences through targeted tactics and campaigns
• Collaborate with digital trading and UX teams to enhance the customer experience across digital channels

What you’ll bring…

• Experience in CRM campaign delivery (email essential; push, app or SMS desirable)
• Familiarity with CRM platforms such as Braze (advantageous, not essential)
• Strong campaign management skills with the ability to deliver high volumes at pace
• Confidence working with stakeholders and managing third‑party agencies
• Analytical mindset with experience using data to drive decisions and optimisation
• Ability to work to tight deadlines in a fast‑paced environment
• Strong communication and collaboration skills across digital and marketing teams
• Good working knowledge of Excel and Microsoft tools
• Proactive approach to identifying risks and opportunities

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

As a CRM Growth Executive, you will deliver best‑in‑class customer engagement across email, push, in‑app, SMS and more, helping to retain customers, increase brand loyalty and grow customer lifetime value. Working across multiple brands, you’ll operate in a fast‑paced, creative and commercial environment where no two campaigns are the same.

Partnering closely with the CRM Growth Manager, you’ll support the evolution of CRM into a more insight‑driven, data‑led function, embracing automation, personalisation and testing to drive performance at scale.

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…