CRM Finance Lead

As the CRM Finance Lead you wil be responsible for overseeing and driving the successful execution of this large-scale transformation initiative.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wage Stream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as CRM Finance Lead

• The project aims to institute best practice processes across sales, finance, marketing, QUADS, and planning to deliver the best outcomes. This involves enabling these processes with intuitive, fast, and integrated systems.

• The Modular CRM Finance Lead must be able to identify & understand the current On Trade sales process and how this map to financial insights and impacts. As part of the project team the Finance lead needs to drive efficiencies in these finance process to ensure B&B are maximising the benefits from the new CRM solution.

• The Modular CRM Finance Lead must ensure that the solutions provided will fulfil the business benefits identified in the business case. These benefits are all finance-adjacent, emphasising the need for finance expertise. The Modular CRM Finance Lead should also help ensure the best use of data in a way that allows for easier insight extraction as well as providing day-to-day reporting for system users. This transformation project must ensure that the right functional and behavioural capabilities are identified and developed within the affected teams.

• The Modular CRM Finance Lead will work alongside a small Brewing and Brands team as well as a broader project structure within the IT community. The key elements of the project will be identifying in detail the business requirements & ensure they will support delivery of our strategic objectives, vendor (both system and implementation partner selection, detailed blueprint build, testing, roll out, training, embedding and benefits achievement. The Modular CRM Finance Lead will ensure that all involved remain focused on achievement of our key project financial objectives.

• It will be critical to effectively manage stakeholders throughout the project, including the B&B LT and SMT, key IT resources, external partners and the broader B&B community. Specifically this person must ensure that leaders are prepared for the changes that they need to lead as well as communicating with end users to keep them abreast of progress.  

What you’ll bring… 

• Excellent leadership and stakeholder management skills.
• Ability to think strategically and drive process improvements.
• Strong analytical and problem-solving abilities.
• An effective communicator – written and oral.
• Have a strong understanding of the Brewing and Brands’ business.
• Be highly organised with good attention to detail.
• Able to communicate and influence effectively.
• A self-starter able to handle multiple competing priorities.