Campaign Performance Manager (Destination Brands)
- Greene King
- Full time
- Burton upon Trent
Sunrise House , Burton-upon-Trent , DE14 3JZ
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Job description
This vacancy has now expired. Please see similar roles below...
As a Campaign Performance Manager you will provide robust data analysis and insight into campaign performance (propositions, brand & integrated marketing) making recommendations which drive informed decision making
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Your role as Campaign Performance Manager
In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews
In line agreed frameworks, consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats – capture performance vs brief, business case, market etc.
Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance)
Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically improving brand health, ROI, conversion rates, and customer engagement
Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group
Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data
Build a repository of campaign performance analysis outlining campaign type, objectives, investment, RoI and performance to inform future plan development, making recommendations which support divisions as required
Develop performance reporting insight and attend governance forums to provide recommendations e.g. Marketing QBRs, which succinctly outline and tell the story of Marketing performance
Act as partner to divisional teams, building strong relationships whilst maintaining an independent view of performance
What you’ll bring…
Data analysis and insight experience
Ability to distil complex performance data into clear, actionable insights and recommendations
Ability to consolidate large volumes of data into succinct stories
#LI-AP1
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
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