As Regional Sales Manager, you will lead a team of 8 direct reports (7 Sales Development Managers and 1 New Business Manager), driving sustainable volume growth, profitability and long-term customer partnerships across the territory.
You will take full ownership of the regional P&L, build and execute a clear commercial plan aligned to company strategy, and ensure Greene King is positioned as the leading supplier partner in the Free Trade market.
This is a leadership role that blends strategic thinking, commercial accountability and inspirational coaching—where your ability to unlock potential in others will define your success.
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications
Your role as Regional Sales Manager
Inspiring Leadership & Elite Coaching
- Create a high-performance, winning culture rooted in Greene Kings core values.
- Lead through coaching and structured 1-2-1 development, spending significant time in trade to turn strong performers into exceptional ones.
- Engage and inspire your team through clear communication, feedback and inclusive engagement initiatives, leveraging channels such as the Employee Engagement Survey.
- Build both collective and individual capability across the team.
- Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
- Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
- Create and execute an optimal regional call strategy that underpins the national sales strategy.
- Develop a clear commercial plan aligned to company strategy, ensuring directives are understood and executed locally.
- Ensure account retention plans and new business targets are achieved, balancing best-in-class account management with strategic territory expansion.
-
- Growth, Partnerships & Brand Leadership
- Lead your SDMs to unlock innovative ways to secure and retain sustainably profitable accounts.
- Empower your New Business Manager to secure high-value, strategically important new business opportunities.
- Maximise loans and Value for Venues opportunities to position Greene King as the partner of choice in the territory.
- Act as a lead partner with cross-functional teams to improve cost to serve, enhance supply chain effectiveness, and deliver compelling brand strategies within the Free Trade market.
- Implement the brand plan, ensuring all regional opportunities are identified and executed.
- Ensure the team remains informed and trained to react to emerging trends in a fast-moving market.
Commercial Excellence & Strategic Delivery
Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
- Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
- Create and execute an optimal regional call strategy that underpins the national sales strategy
-
- What you’ll bring…
- Proven experience within an FMCG sales environment (account management and new business desirable).
- Strong commercial and financial acumen with experience managing budgets or P&L responsibility.
- Exceptional coaching, negotiation and influencing skills.
- Excellent communication built on trust, values and reliability.
- High levels of resilience, accountability and strategic thinking.
- Competency in Word, Excel and PowerPoint.
- Relevant qualification (or working towards) or equivalent experience.
