Category Manager - Off Trade

As a Category Manager - Off Trade you will provide Greene King with the capability to deliver effective category management for the off trade which demonstrates our ability to put the consumer, shopper and customer at the heart of our business. The role is responsible for translating all relevant consumer research and segmentation into a market leading category approach.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Category Manager - Off Trade

• Provide leadership, insight, activation ideas and tools to deliver on above category approach
• Master all relevant category insight available to Greene King providing clear “so what” implications and actionable insight
• Use category and key account data (KAD) to support category and brand recommendations
• Have a strong understanding of priority customer’s category objectives and implication for Greene King
• Agree category management priorities with key stakeholders in sales and marketing
• Ensure brand planning process is aligned to category priorities
• Ensure key customer planning process is aligned to category priorities
• Provides category insight to optimise Greene King assortment during customer range reviews
• Ensure step change in off trade sales team category knowledge and understanding of category growth drivers
• Lead or participate in a variety of category management projects including customer led initiatives eg Project Ale from Tesco
• Managing the execution and review of priority category initiatives in collaboration with sales and customer stakeholders.
• Building a network of relevant customer contacts and activating a contact strategy that demonstrates putting the customer first.  Provide objective category insight to key customers
• Building a network of industry and category experts to ensure Greene King has up to date understanding of best practice category management

What you’ll bring… 

• Minimum 2 years experience as category Executive or manager with major FMCG or BWS supplier
• Experience of delivering step change category initiatives within at learst one top four grocery customer (Tesco, Sainsbury’s, Morrisons or Asda)
• Compelling communicator – able to utise a range of styles in both written and verbal incl story telling
• Strong intellectual horsepower – able to lead agenda through strength of intellect
• Excellent learning agility able to understand beer category dynamics quickly if new to category
• Excellent data analytics – able to mine data to provide actionable insight.
• Able to influence senior stakeholders and demonstrate confidence and gravitas
• Strong numerical ability
• Confident in the use of Excel, Powerpoint and Word
• Proactive individual capable of working independently
• Personal resilience and able to work under pressure with tight deadlines
• Strong fit with the Greene King values - able to demonstrate examples of these
• Quick learner and comfortable with ambiguity