Brand Manager

This is a newly created role at the heart of the team, supporting and elevating our work across brand excellence, loyalty, innovation, spatial design, and corporate brand. Each of these areas is strategically critical to the business, and success depends on an exceptional strategic brand manager who can connect big-picture thinking with flawless execution and business impact:

• • Management and delivery of workstreams
  • Development and Management of brand
  • Delivery of strategic content
  • Creation of processes

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Brand Manager

Loyalty Brand

• Manage agency in development of brand and guidelines
• Support on brand workstream to ensure technical delivery of brand in the app
• Work with the loyalty marketing manager to deliver an effective launch plan

Corporate Brand

• Responsible for the evolution of corporate brand guidelines
• Embed new guidelines across teams to drive application
• Create a structure and governance to manage and protect the brand from further iterations
• Support the development of a new corporate brand website

Brand Excellence

• Support our Way of Brand Building programme delivery with a particular focus on:
  • Delivery of our capability Programme with 4 training modules to be delivered in 2026
  • Development of templates for brand excellence such as brand identify guidelines, vis ID, TOV guidelines
  • Development of requirements for ops brand inductions to drive consistency across brands
• Manage portfolio innovation projects – from front end to embedding in the business
• Support in the development of an innovation framework  

Spatial Design

• Support the design manager in the completion of design guides across brands
• Support the design manager to identify opportunities for innovation and manage research where relevant, to get to the heart of consumer needs/ideas

Innovation

What you’ll bring… 

• A self-starter, who is curious and creative in developing new ideas and solutions
• Excellent communication skills – written, creative and verbal
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders at all levels
• Commercially astute with a strong understanding of financial reports
• Ability to synthesise disparate data and run into actionable insights.
• Collaborates effectively across and outside of the business to achieve swift and coordinated delivery of results
• Highly resilient, works with pace and attention to detail, focus and optimism.
• Attention to detail in all forms of information sharing and communication.
• Ability to inspire through story telling.
• Experience with project planning and implementation
• Customer obsessed. Loves people and ideally hospitality
• Degree in marketing, business or digital qualifications
• Experience working in Brand and / or innovation roles either agency or client side
• Experience in management, planning and stakeholder engagement
• Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to shape strategy
• Ideally, understanding of the hospitality industry and the customer journey
• Passion for managing and developing hospitality brands with a clear focus on delivering exemplary guest experiences through great design and service delivery