Marketing Manager

We are looking for a superstar Marketing Manager to join our exciting new Hotels division! If you have marketing experience within the hotel sector, love the finer details and want to create joyful moments and connections for guests, then please get in touch today.

This is a pivotal role in delivering the Hotel’s Group strategy. Working closely with the Head of Marketing this role will drive our Brand Management and Marketing approach to grow reach, increase relevance, and deepen relationships with our target customers in the Upscale Hotel sector. The Marketing Manager Upscale– is responsible for managing our new Upscale Hotel brand, co-ordinating workstream activities for new openings and investments, and driving commercial performance in the estate through a cohesive, innovative, and agile plan of activity across all marketing channels at a national and local level.  The role will have a heavy focus on F&B marketing activation at a local level supporting site GMs in driving restaurant revenue through a planned programme of local marketing activities. This is a “hands-on” role with the requirement to regularly review KPIs (revenue, covers, SPH) and develop responsive tactical activities to drive site level performance. 

Greene King’s newly formed hotel business, Venture Hotels, have a 5-year plan that will see 39 of our properties reimagined into boutique hotels, accompanied by a fresh food menu, we will give our residents a luxurious place to relax and unwind. Come and join us on this exciting journey!

Please note, this is a field-based role with frequent travel required

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Car – select between a company car or a cash alternative!
• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them! 
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Marketing Manager:

• Ownership of the Upscale brand guest experience delivered through consistent application of visual identity and the design blueprint at property and through all marketing communications. 

• Oversee and manage the development and launch of all capex investments ensuring effective MarComms programme in place to deliver successful launch in new locations and optimise ROI in line with targets. 

• Key interface on openings/investments will include Openings Manager, Openings GM, Project Manager, Commercial and Revenue teams, Operations and F&B teams. 

• Works closely with the Head of Marketing to develop the overall omni-channel marketing strategy for the Venture Hotel’s Group division with specific focus on Upscale Hotel Brand.  As well as supporting the development and implementation of innovative and effective Marketing plans that deliver agreed brand and commercial objectives. 

• Develop and deliver the marketing plan and strategies, to drive awareness, consideration and drive interest and sales, in line with the Upscale Hotel Brand’s proposition. 

• Oversee the initiation, execution and measurement of Omnichannel campaigns through creative, delivery, commercial & stakeholder engagement. 

• Ensure cohesive plans in place across the full marketing mix; including social, CRM, email, web, app, organic search, paid media, PR and partnerships) aligned to divisional narrative and commercial objectives at a National and local level. 

What you’ll bring… 

• A self-starter, who is curious and creative in developing new ideas and solutions 

• Excellent communication skills – written, creative and verbal 

• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders at all levels 

• Commercially astute with a strong understanding of financial reports and measuring the ROI of campaigns 

• Ability to synthesise disparate data and run into actionable insights. 

• Collaborates effectively across and outside of the business to achieve swift and coordinated delivery of results  

• Attention to detail in all forms of information sharing and communication. 

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