Investments Marketing Manager

As part of Greene King’s continued focus to create distinctive, market-leading brands, this role is fundamental in supporting our Investments & Acquisition programmes. The successful candidate will be responsible for the commercial performance of all Investments across all Greene King Pubs formats. The role will involve creating, executing and analysing the Launch Marketing plans for Invested Pubs and will be instrumental in monitoring and driving performance in the initial trading period alongside the Business Unit Director

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Agile working policy - Your time will be split with 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you will a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

THIS ROLE CAN BE BASED IN LONDON OR BURTON ON TRENT

In your role as ​​​​​​as an Investments Marketing Manager you will......

• Be responsible for the development and execution of Marketing Launch plans for all Greene King Pubs Investments and Acquisitions
• Develop a base plan to allow multiple investments to be progressed simultaneously, with analysis of ROI on Marketing channels and investments informing a template and best practice
• Co- ordinate with Group Marketing functions including Digital to ensure that all customer touchpoints are relevant and updated. You will also be expected  to co-ordinate with GK Pubs Marketing teams to ensure all relevant in-pub materials are delivered
• Build Marketing recommendations for each Investment, including outline in Cap Gov pack - based on Investment Appraisal Pack data, format understanding, demographic analysis, and established practices
• Optimise the effectiveness of the marketing budget at site level to ensure we maximise our reach & effectiveness.
• Work effectively & closely with our external agencies to maximise Investment marketing support. Challenge established practices, to ensure value delivery

What you’ll bring…  

• An understanding & experience of all current marketing practices, including digital and non-digital marketing concepts, strategies, and best practice. Experience ideally gained within B2C environment.
• Project Management Experience - Forward thinking with strong planning & process skills
• Experience in campaign management & developing marketing plans for short, medium and long term
• Demonstrable Analytical & commercial Skills and able to integrate company agenda into thinking & effectively manage budgets.
• Robust Stakeholder management Experience – ability to build effective relationships with internal & external stakeholders.

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