CRM Executive

An exciting opportunity has arisen for an enthusiastic, ambitious and highly motivated and talented CRM Executive to join the CRM team for the country’s leading pub retailer and brewer. We are looking for a customer champion to join our growing team as a CRM Executive to help plan and deliver high performance CRM campaigns for our family of brands to actively drive frequency, retain & engage existing customers, reduce churn and grow customer lifetime value through brilliant execution of compelling campaigns.

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could be eligible to £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

As CRM Executive you will take ownership for the planning and execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. The role will focus on email communications; briefing, campaign setup, audience selection, proofing and campaign performance analysis using pre-existing templates. The CRM Executive will also support the development of automated lifecycle email marketing campaigns.

Working on at least 2 different brand email programs, where no two campaigns are the same, you can expect a fast-paced and creative environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy, you will bring new communication channels and opportunities into the mix.

Your role as a CRM Executive...

• Working in conjunction with your brand partners, you will deliver a programme of compelling email campaigns, using your knowledge of segmentation, targeting and content creation – deliver the right message to the right audience utilising your strong campaign management skills
• Adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices
• Champion and implement a CRM A/B testing approach
• Ensure campaigns are correctly briefed and that they are GDPR/PECR compliant
• Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed

What you will bring......

• A creative flair and commercial acumen to drive campaign planning to achieve your KPIs of database growth and customer engagement
• The ability to build brilliant relationships with all business divisions and support teams
• A 'can do' attitude, we are a busy team !
• Proficient in email based campaign platforms e.g. Braze, Adobe.
•  Attention to detail.

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